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PELEDAVIRON was founded to address the need of many businesses that want to break through geographic barriers and initiated activity in new districts.

In order to achieve sustainable global business development, business professionals often must find ways of adapting to the cultures and societies within which they operate and conduct business. With huge growth opportunities created by the emerging middle class of nations such as Brazil, Russia, India, China and South Africa (the BRICS countries), many companies in the developed world are stepping in to provide goods and services to those countries’ consumers, and business development professionals provide the necessary legal, financial, and cultural bridges between supplier and consumer.

As the globalization of economies, societies, and cultures continues, and countries become more integrated through exchange networks, international business development, and global strategic management continue to evolve.

The company is led by Avi Peled, a lieutenant general in the reserve, who served as an IDF attaché in India, during which time he acquired specific skills related to the countries in which he operates. This understanding includes an understanding of the economy, history, culture, laws, business practices and trade patterns of the target country. It also includes a broader understanding of issues common to all international work: global travel, risk reduction, international contracts and more.

The new companies that are interested in entering a new field of geography are assisted by PELEDAVIRON LTD, which specializes in cross-cultural work or in a specific country. Some governments also offer support in this area to their companies seeking to create jobs in their country, by promoting exports.

The International Business Development and Global Strategic Management industry is a specialty business that penetrates existing markets, and often creates new ones by introducing new products and services to businesses, individuals, associations and government agencies.

Common themes for international business development include ethics, philosophy, economics, politics, marketing, management and technology. Those involved in international business development are required to have knowledge of the legality of strategic relationships, licensing, partnership, intellectual property, evolving technologies, fair practices, cultural differences, international marketing, information management, knowledge management, financing and advertising, all of which affect business development within culture and economy .